Victoria Godfrey, Chief Marketing Officer at Avention, wrote an article recently titled, How data and technology will affect your marketing in 2017” for MarTech Today. http://bit.ly/2kxRta9 I was interested in her take on how CIOs and CMOs need to work together for a holistic view of the customer landscape.
The thought expressed in her article is marketing data and technology will become more consolidated over the year to take advantage of synergies in the marketing and sales funnel.
There are millions of people writing on the Internet at any given time. Really - millions (Internet Live Stats).
There are entire websites being published every second. With all of these words floating around and websites being built, how can you stand out from the crowd? How can you make your site the one that people want to come to over and over again? In one word, the answer is credibility. Credibility is the key to ranking high in search results, it is the key to getting a following online, and it is how you put yourself and your company in the hands of future customers online every single day.
Do you add value to the world with your creation? If you add no value, then why are you doing it? You can make content that will zing and you can create content that will flop. The power is in your hands.
Think of these things whenever you're writing your big fat blog of joy and it might help you keep you on track.
Start with Why - Simon Sinek wrote a fabulous book called "Start With Why." If you read one book this year, this is the one that I would recommed for you to read. 'Start with Why' discusses that the Golden Circle of Why is at the heart of every great success story.
There are lots of great ways that will help you get found online. Every technique has its advantages and disadvantages.
If you don't want to shoot yourself in the foot with your online marketing efforts, make sure you are not shooting yourself in the foot before you even get started.
Pay attention to these two tips and you will find you can have more success online.
The demand for technically adept marketing solutions is rising. The Entrepreneur says 9 out of 10 start-ups fail due to poor marketing and the technical aspect of marketing is becoming more and more important. It isn't enough to understand marketing - you have to understand the technologies that enable the effective distribution of your message.
Even public schools are hiring marketers to attract incoming students. According to Dorie Clark, at Forbes, “It's not unusual for many districts to have fewer than 30% of households with children in the public schools.... [Consequently], a new trend has emerged: public schools are finally embracing modern marketing strategies,” and hiring marketing consultants.
Why are you so low? Are you frustrated to tears? Do you really want to get found online? Marketing is a scary word and it can bring up some pretty bad memories. At least, that's what I've found out talking with small business owners. You need to market your business in order to build more connections and attact more customers. But online marketing can actually frustrate you to tears.
Building business connections online sometimes comes down to some old fashioned research.
As a business owner, you need to know where your next meal is coming from. No one will send you a check if there are no customers to service. Your job is to make sure the business keeps coming in, as well as making sure that your clients are serviced and delighted every step of the way. Here's a good way to find people you want to connect with online.
There are two types of business owners out there.
There are those that are committed to making a difference and those that are just along for the ride or just out to make money. Which kind of person are you? Do you want to make a difference? Do you want to build credibility, build brand, and build an online presence that reflects your values and your commitment?
Argh - what happened? ! My page views are flatlining - my inventory is stagnant - my social media network is hurting. Heck, I can’t generate the retweets like I used to. What’s going on? How do you stop the bleeding statistics? What kind of website content ideas will help? But, more importantly, how do you turn your blog into bucks? When I learned first-aid, we were told to
When I talk with people about SEO, I hear some big misconceptions about how they should use keywords to enhance their page ranking. There are some concrete steps you can take to make sure you are showing up in search engine results, which won't cost you an arm and a leg. A keyword research service can play an important role in your search engine optimization goals.
If you choose the wrong keywords, your SEO campaign will have limited effect on your page rank and if you choose too many keywords, it can have a detrimental effect. The key is good solid content and relevant keywords. A keyword research service can help with that. Here are a few things to keep in mind if you're considering how to use keywords in your online content:
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.