When I talk with people about SEO, I hear some big misconceptions about how they should use keywords to enhance their page ranking. There are some concrete steps you can take to make sure you are showing up in search engine results, which won't cost you an arm and a leg. A keyword research service can play an important role in your search engine optimization goals.
If you choose the wrong keywords, your SEO campaign will have limited effect on your page rank and if you choose too many keywords, it can have a detrimental effect. The key is good solid content and relevant keywords. A keyword research service can help with that. Here are a few things to keep in mind if you're considering how to use keywords in your online content:
1. Choose The Right Keywords
Although the role of keywords has changed a bit over the past few years, they still have a huge impact on your SEO goals. It's critical that you choose relevant and targeted keywords to start your online marketing campaign off on the right track.
According to this Business 2 Community article, you should set time aside for keyword research:
"Keyword research should be every small business owner’s or marketer’s first step when creating an effective localized SEO campaign. Keyword research allows you determine which keywords you want to rank on search engines. Keyword research is an activity that may require a plan to allocate a significant amount of time."
2. Quality, Rather Than Quantity
You should concentrate on the quality or the relevance of the keywords that you use on your web pages. It is less important what specific keywords you choose to load your content with than it is that the keywords you concentrate on are relevant to the content you're publishing. Nowadays, it's less important how many times you include your keyword in your content.
What really matters is that you choose relevant keywords so you can naturally include them in your blogs and articles. It's always better to choose keywords related to your business as opposed to trendy buzzwords.
3. Don't Let Google Think You're Spamming Keywords
Because many businesses used to focus on a high keyword frequency in their content, Google is now always on the look out for websites that spam keywords. If Google thinks your site is guilty, then you'll get hit with a page rank penalty.
By investing in keyword research, you don't have to worry about penalties from Google. Since you'll have relevant keywords, you'll be able to include them naturally in your content, which enhances your SEO.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.