There are lots of great ways that will help you get found online. Every technique has its advantages and disadvantages.
If you don't want to shoot yourself in the foot with your online marketing efforts, make sure you are not shooting yourself in the foot before you even get started.
Pay attention to these two tips and you will find you can have more success online.
The demand for technically adept marketing solutions is rising. The Entrepreneur says 9 out of 10 start-ups fail due to poor marketing and the technical aspect of marketing is becoming more and more important. It isn't enough to understand marketing - you have to understand the technologies that enable the effective distribution of your message.
Even public schools are hiring marketers to attract incoming students. According to Dorie Clark, at Forbes, “It's not unusual for many districts to have fewer than 30% of households with children in the public schools.... [Consequently], a new trend has emerged: public schools are finally embracing modern marketing strategies,” and hiring marketing consultants.
Why are you so low? Are you frustrated to tears? Do you really want to get found online? Marketing is a scary word and it can bring up some pretty bad memories. At least, that's what I've found out talking with small business owners. You need to market your business in order to build more connections and attact more customers. But online marketing can actually frustrate you to tears.
Building business connections online sometimes comes down to some old fashioned research.
As a business owner, you need to know where your next meal is coming from. No one will send you a check if there are no customers to service. Your job is to make sure the business keeps coming in, as well as making sure that your clients are serviced and delighted every step of the way. Here's a good way to find people you want to connect with online.
There are two types of business owners out there.
There are those that are committed to making a difference and those that are just along for the ride or just out to make money. Which kind of person are you? Do you want to make a difference? Do you want to build credibility, build brand, and build an online presence that reflects your values and your commitment?
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.