Victoria Godfrey, Chief Marketing Officer at Avention, wrote an article recently titled, How data and technology will affect your marketing in 2017” for MarTech Today. http://bit.ly/2kxRta9 I was interested in her take on how CIOs and CMOs need to work together for a holistic view of the customer landscape.
The thought expressed in her article is marketing data and technology will become more consolidated over the year to take advantage of synergies in the marketing and sales funnel.
There are millions of people writing on the Internet at any given time. Really - millions (Internet Live Stats).
There are entire websites being published every second. With all of these words floating around and websites being built, how can you stand out from the crowd? How can you make your site the one that people want to come to over and over again? In one word, the answer is credibility. Credibility is the key to ranking high in search results, it is the key to getting a following online, and it is how you put yourself and your company in the hands of future customers online every single day.
Do you add value to the world with your creation? If you add no value, then why are you doing it? You can make content that will zing and you can create content that will flop. The power is in your hands.
Think of these things whenever you're writing your big fat blog of joy and it might help you keep you on track.
Start with Why - Simon Sinek wrote a fabulous book called "Start With Why." If you read one book this year, this is the one that I would recommed for you to read. 'Start with Why' discusses that the Golden Circle of Why is at the heart of every great success story.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.