Building credibility is a major component of any marketing strategy and, in fact, any business strategy. If you want to establish customer loyalty, then you first need to gain their trust.
When was the last time you bought something from someone you didn’t know? Even with the bricks and mortar stores, you gravitate towards those brands and names you’ve come to know. You decide to buy from places that are comfortable and you trust.
You need to keep credibility in mind. However, it can be very easy to put the cart before the horse. Your business credibility is a destination. There are several steps you have to consider along the way.
An important aspect of inbound lead generation has to do with the quality of leads. When you practice traditional marketing, you're not sure who your efforts will attract to your business. Inbound marketing, on the other hand, ensures that the leads you generate are relevant to your business.
This all goes back to the content you create and post. If you write about industry-related topics and a user contacts your business, then you can bet that they’re also interested in your industry. At the very least, you'll have an engaged user that wants to learn more about your business.
I guess some businesses really don’t want to get found online. To some it just doesn't matter. It might be a good idea if you’re trying to minimize your customer support budget or keep leads from coming in. Maybe those companies are online out of some regulatory expectation or legal obligation.
For small businesses who need to generate leads and connect with potential customers, hiding is really not an option. The best generator of business for a “small business” is not advertising it is word of mouth. According to a survey published in Small Business Trends - 85% of Small Businesses Get Customers Through Word of Mouth. It's your job to provide the necessary words to the required mouths. Here are some strategic decisions you can take if you remain convinced that you don’t want to get found online:
Small businesses are often not aware that each contact or engagement that carries their company's name is building a reputation. A business image is being created one encounter at a time.
To be successful in business, there is a lot you need to know. You have to be an expert in your field and also know best business practices in general. You have to know the right people and engage them often. You have to know where to be and where not to be. You have to know how to speak about your products and services effectively.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.