The search engine optimization (SEO) world is forever changing and if you still want to be found online, you are going to have to make sure that your site is mobile friendly. There are nearly 7 billion mobile subscriptions worldwide as of May 2014. That’s almost as many people as there are on the entire planet.
“Portio Research – in the excellent free Mobile Factbook 2013 predicts that mobile subscribers worldwide will reach 7.5 billion by the end of 2014 and 8.5 billion by the end of 2016.” There are great statistics published on MobiForge - (the world's largest independent mobile web development community) if you want or need any more numbers to convince you that mobile is big.
In 2015, it's safe to assume that your business has a website, a Facebook account, and a consumer-purposed email account. If you don't know how to market on social media, though, your online marketing efforts can only take you so far. You really shouldn't think of it as marketing, though. You should actually think of it as connecting with people. Some of them will be interested in what you're saying and some won't. That's just the way things are. You shouldn't fight it. You do, however, need to have built a social media plan if you want to connect with the right types of people on the internet. Consider these tips if you want to connect with people online.
The answer could be no.
If you answer any of the above questions with a no or a maybe, you may not have what it takes.
All those things matter because if you don't have the desire and vision, your success will be dashed before you even begin. I have seen so many efforts break up on the rocks of despair, because folks just don't want to put in the effort to learn the principles that make radical success possible.
Despite our best intentions, we humans are inherently irrational. We often make decisions based on feelings rather than facts. This proves especially problematic when faced with having to make an informed decision. We hope the people that we are trying to reach are rational decision makers and not knee-jerk reactors.
A rational decision maker online researches information to mitigate the risk in choosing one path over another. Most people today use the internet to research problems and discover information that will lead to a less risky decision. When trying to book a getaway location for our holidays, I know that I use the internet. When I was looking for the best internet hosting service, I used the internet. When choosing the best cloud storage, I use the internet. When I want to buy a new car, I use the internet.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.