In order to achieve success, businesses must first establish credibility. Without credibility, it's virtually impossible to build a customer base. This is because customers want to do business with a company that's perceived as reliable and trustworthy.
Well-established businesses gain credibility through testimonials, reviews, and a history of trustworthiness. But how does a new company build credibility? Perhaps even more challenging, how does a start-up company build credibility online? Corporate images are not built overnight, in takes time to grow the roots that build credibility.
Below we will discuss some specific ways of building credibility for your new business:
Blogging is not just a trendy hobby; it's good business. Blogging benefits your company in the following ways:
Create social media pages.
In addition to your regular website, consider creating a Facebook or Twitter page for your business. Customers are more likely to view a business as trustworthy when it has a strong and active social media presence. Thus, creating the account isn't enough; use it often to engage your customers. Be genuine and make sure to respond to inquiries in a timely manner.
Ask your customers to share their experiences.
Don't underestimate the power of word-of-mouth referrals. When customers have a good experience with your business, request that they share the news with their social media networks. Then, get permission to use their testimonial on your own social media outlets.
Perfect your website.
Consider your website the front of your store. You want it to look appealing and invite customers inside.
Disorganized websites--including those full of spelling and grammatical errors-- are not likely to succeed. Make sure your website is professional and easy to navigate. Include employee biographies so customers feel like they're getting to know you. Make your website clean, organized, and distinctive. You may only get milliseconds to turn people off or gather them in.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.