 Why are you so low? Are you frustrated to tears? Do you really want to get found online? Marketing is a scary word and it can bring up some pretty bad memories. At least, that's what I've found out talking with small business owners. You need to market your business in order to build more connections and attact more customers. But online marketing can actually frustrate you to tears.
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 Guest blogging is an effective way to spread your ideas, expose your business to a new audience, and generate inbound leads to your business. The next obstacle is obtaining guest blogging opportunities that can do all of these positive things for your business. We will discuss 3 tips to get more guest blogging opportunities to help propel your business: You know social media and search engines are productive platforms to get found online. I’d like to talk about options that don't get as much attention. Here are some platforms where you can connect with people, create discussions, answer questions, post information, and increase your chances of getting found online. The places you choose depend on your objectives and your expertise.  Internet Marketing | Search Engine Marketing | Keyword Marketing | Inbound Marketing | Gorilla Marketing | Idea Marketing People talk about so many different types of marketing today. It is hard to know what they all mean and how to best leverage them to build a solid pipeline of potential customers. Business owners need to at least understand how or if they fit into their overall marketing strategy.  Improving your online communication is almost synonymous with improving your content and your SEO. Good SEO is built on great content. I want to talk about what you should think about if you want to make content the backbone of your overall communication strategy.  Building credibility is a major component of any marketing strategy and, in fact, any business strategy. If you want to establish customer loyalty, then you first need to gain their trust. When was the last time you bought something from someone you didn’t know? Even with the bricks and mortar stores, you gravitate towards those brands and names you’ve come to know. You decide to buy from places that are comfortable and you trust. You need to keep credibility in mind. However, it can be very easy to put the cart before the horse. Your business credibility is a destination. There are several steps you have to consider along the way.  I guess some businesses really don’t want to get found online. To some it just doesn't matter. It might be a good idea if you’re trying to minimize your customer support budget or keep leads from coming in. Maybe those companies are online out of some regulatory expectation or legal obligation. For small businesses who need to generate leads and connect with potential customers, hiding is really not an option. The best generator of business for a “small business” is not advertising it is word of mouth. According to a survey published in Small Business Trends - 85% of Small Businesses Get Customers Through Word of Mouth. It's your job to provide the necessary words to the required mouths. Here are some strategic decisions you can take if you remain convinced that you don’t want to get found online:  I do a lot of communicating online through emails, posting blogs, and social media updates. All of these things deserve special consideration. Usually, things go okay, but I have also pulled some bonehead moves. Some things made me cringe as soon as I hit the enter key. Communicating online is an art form and doing it well requires lots of practice, just like playing the piano or guitar. There are fundamentals and guidelines you need to keep in mind. If you don't practice those fundamentals correctly, your communication will not perform the way you want them to. If a person can misinterpret something - you can be sure they will.  Did you know that people are constantly looking for what you do and how you do it? Potential customers are out there and they want your product or service. They don't know what you know, they don't know what you do, and they just can't find you. If you're not sharing your wisdom knowledge and products online the right people are just not going to find you. Sharing your content is one of the best ways to get found online. When you share your content on social media, it not only improves your social media marketing efforts, but your SEO as well.  Have You Ever Found Yourself In Any Of These Situations?
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Scott Attenborough
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry. Archives
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