Argh - what happened? ! My page views are flatlining - my inventory is stagnant - my social media network is hurting. Heck, I can’t generate the retweets like I used to. What’s going on? How do you stop the bleeding statistics? What kind of website content ideas will help? But, more importantly, how do you turn your blog into bucks? When I learned first-aid, we were told to
Internet Marketing | Search Engine Marketing | Keyword Marketing | Inbound Marketing | Gorilla Marketing | Idea Marketing
People talk about so many different types of marketing today. It is hard to know what they all mean and how to best leverage them to build a solid pipeline of potential customers. Business owners need to at least understand how or if they fit into their overall marketing strategy.
Improving your online communication is almost synonymous with improving your content and your SEO. Good SEO is built on great content.
I want to talk about what you should think about if you want to make content the backbone of your overall communication strategy.
In 2015, it's safe to assume that your business has a website, a Facebook account, and a consumer-purposed email account. If you don't know how to market on social media, though, your online marketing efforts can only take you so far. You really shouldn't think of it as marketing, though. You should actually think of it as connecting with people. Some of them will be interested in what you're saying and some won't. That's just the way things are. You shouldn't fight it. You do, however, need to have built a social media plan if you want to connect with the right types of people on the internet. Consider these tips if you want to connect with people online.
Building credibility is a major component of any marketing strategy and, in fact, any business strategy. If you want to establish customer loyalty, then you first need to gain their trust.
When was the last time you bought something from someone you didn’t know? Even with the bricks and mortar stores, you gravitate towards those brands and names you’ve come to know. You decide to buy from places that are comfortable and you trust.
You need to keep credibility in mind. However, it can be very easy to put the cart before the horse. Your business credibility is a destination. There are several steps you have to consider along the way.
I do a lot of communicating online through emails, posting blogs, and social media updates. All of these things deserve special consideration. Usually, things go okay, but I have also pulled some bonehead moves. Some things made me cringe as soon as I hit the enter key.
Communicating online is an art form and doing it well requires lots of practice, just like playing the piano or guitar. There are fundamentals and guidelines you need to keep in mind. If you don't practice those fundamentals correctly, your communication will not perform the way you want them to. If a person can misinterpret something - you can be sure they will.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.