There are millions of people writing on the Internet at any given time. Really - millions (Internet Live Stats).
There are entire websites being published every second. With all of these words floating around and websites being built, how can you stand out from the crowd? How can you make your site the one that people want to come to over and over again? In one word, the answer is credibility. Credibility is the key to ranking high in search results, it is the key to getting a following online, and it is how you put yourself and your company in the hands of future customers online every single day.
There are two types of business owners out there.
There are those that are committed to making a difference and those that are just along for the ride or just out to make money. Which kind of person are you? Do you want to make a difference? Do you want to build credibility, build brand, and build an online presence that reflects your values and your commitment?
Building credibility is a major component of any marketing strategy and, in fact, any business strategy. If you want to establish customer loyalty, then you first need to gain their trust.
When was the last time you bought something from someone you didn’t know? Even with the bricks and mortar stores, you gravitate towards those brands and names you’ve come to know. You decide to buy from places that are comfortable and you trust.
You need to keep credibility in mind. However, it can be very easy to put the cart before the horse. Your business credibility is a destination. There are several steps you have to consider along the way.
In order to achieve success, businesses must first establish credibility. Without credibility, it's virtually impossible to build a customer base. This is because customers want to do business with a company that's perceived as reliable and trustworthy.
Well-established businesses gain credibility through testimonials, reviews, and a history of trustworthiness. But how does a new company build credibility? Perhaps even more challenging, how does a start-up company build credibility online? Corporate images are not built overnight, in takes time to grow the roots that build credibility.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.