Despite our best intentions, we humans are inherently irrational. We often make decisions based on feelings rather than facts. This proves especially problematic when faced with having to make an informed decision. We hope the people that we are trying to reach are rational decision makers and not knee-jerk reactors.
A rational decision maker online researches information to mitigate the risk in choosing one path over another. Most people today use the internet to research problems and discover information that will lead to a less risky decision. When trying to book a getaway location for our holidays, I know that I use the internet. When I was looking for the best internet hosting service, I used the internet. When choosing the best cloud storage, I use the internet. When I want to buy a new car, I use the internet.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.