Why are you so low? Are you frustrated to tears? Do you really want to get found online? Marketing is a scary word and it can bring up some pretty bad memories. At least, that's what I've found out talking with small business owners. You need to market your business in order to build more connections and attact more customers. But online marketing can actually frustrate you to tears.
Improving your online communication is almost synonymous with improving your content and your SEO. Good SEO is built on great content.
I want to talk about what you should think about if you want to make content the backbone of your overall communication strategy.
Have you ever wondered how a search engine sees your company website?
An important aspect of inbound lead generation is optimizing your website for Google's search algorithm. You should also make sure that your strategy doesn't skip over any key areas.
Search engines look at your site - well - like robots. They target specific features of your content like the meta content and what tags you use with what content. There are ways to look at your website like a search engine and it is worth exploring some tools that can help you get a better idea of how search engines see your content.
An important aspect of inbound lead generation has to do with the quality of leads. When you practice traditional marketing, you're not sure who your efforts will attract to your business. Inbound marketing, on the other hand, ensures that the leads you generate are relevant to your business.
This all goes back to the content you create and post. If you write about industry-related topics and a user contacts your business, then you can bet that they’re also interested in your industry. At the very least, you'll have an engaged user that wants to learn more about your business.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.