 Argh - what happened? ! My page views are flatlining - my inventory is stagnant - my social media network is hurting. Heck, I can’t generate the retweets like I used to. What’s going on? How do you stop the bleeding statistics? What kind of website content ideas will help? But, more importantly, how do you turn your blog into bucks? When I learned first-aid, we were told to
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 Despite our best intentions, we humans are inherently irrational. We often make decisions based on feelings rather than facts. This proves especially problematic when faced with having to make an informed decision. We hope the people that we are trying to reach are rational decision makers and not knee-jerk reactors. A rational decision maker online researches information to mitigate the risk in choosing one path over another. Most people today use the internet to research problems and discover information that will lead to a less risky decision. When trying to book a getaway location for our holidays, I know that I use the internet. When I was looking for the best internet hosting service, I used the internet. When choosing the best cloud storage, I use the internet. When I want to buy a new car, I use the internet.  Did you know that people are constantly looking for what you do and how you do it? Potential customers are out there and they want your product or service. They don't know what you know, they don't know what you do, and they just can't find you. If you're not sharing your wisdom knowledge and products online the right people are just not going to find you. Sharing your content is one of the best ways to get found online. When you share your content on social media, it not only improves your social media marketing efforts, but your SEO as well.  So you've got a great product or service, and you've spent countless hours preparing your new business. You just want to say - "Mommy, where do customers come from?". If you had a simple answer for that your life would be so much easier. You've dreamed about success and you know people will love what you have to offer. If only the people would come.... While you were putting so much work into getting your business started, you may have overlooked exactly how to get clients in the door in the first place. Check out these tips and techniques for drumming up new business: |
Scott Attenborough
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry. Archives
February 2017
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