Guest blogging is an effective way to spread your ideas, expose your business to a new audience, and generate inbound leads to your business. The next obstacle is obtaining guest blogging opportunities that can do all of these positive things for your business. We will discuss 3 tips to get more guest blogging opportunities to help propel your business:
I just finished reading a blog post from Skip Prichard. This article discussed “new media” marketing with the traditional marketing methods you learned in school. The article contained an interview with Tom Doctoroff. Tom is the Asia CEO of J. Walter Thompson, and one of the largest global advertising agencies, and he wrote a book called Twitter Is Not A Strategy: Rediscovering the Art of Brand Marketing. Tom writes about how new media marketing fits in with traditional branding and marketing fundamentals. It is really about getting back to the basics and putting the focus back where it belongs -- on the consumer.
You know social media and search engines are productive platforms to get found online. I’d like to talk about options that don't get as much attention. Here are some platforms where you can connect with people, create discussions, answer questions, post information, and increase your chances of getting found online. The places you choose depend on your objectives and your expertise.
In 2015, it's safe to assume that your business has a website, a Facebook account, and a consumer-purposed email account. If you don't know how to market on social media, though, your online marketing efforts can only take you so far. You really shouldn't think of it as marketing, though. You should actually think of it as connecting with people. Some of them will be interested in what you're saying and some won't. That's just the way things are. You shouldn't fight it. You do, however, need to have built a social media plan if you want to connect with the right types of people on the internet. Consider these tips if you want to connect with people online.
Building credibility is a major component of any marketing strategy and, in fact, any business strategy. If you want to establish customer loyalty, then you first need to gain their trust.
When was the last time you bought something from someone you didn’t know? Even with the bricks and mortar stores, you gravitate towards those brands and names you’ve come to know. You decide to buy from places that are comfortable and you trust.
You need to keep credibility in mind. However, it can be very easy to put the cart before the horse. Your business credibility is a destination. There are several steps you have to consider along the way.
An important aspect of inbound lead generation has to do with the quality of leads. When you practice traditional marketing, you're not sure who your efforts will attract to your business. Inbound marketing, on the other hand, ensures that the leads you generate are relevant to your business.
This all goes back to the content you create and post. If you write about industry-related topics and a user contacts your business, then you can bet that they’re also interested in your industry. At the very least, you'll have an engaged user that wants to learn more about your business.
I guess some businesses really don’t want to get found online. To some it just doesn't matter. It might be a good idea if you’re trying to minimize your customer support budget or keep leads from coming in. Maybe those companies are online out of some regulatory expectation or legal obligation.
For small businesses who need to generate leads and connect with potential customers, hiding is really not an option. The best generator of business for a “small business” is not advertising it is word of mouth. According to a survey published in Small Business Trends - 85% of Small Businesses Get Customers Through Word of Mouth. It's your job to provide the necessary words to the required mouths. Here are some strategic decisions you can take if you remain convinced that you don’t want to get found online:
Small businesses are often not aware that each contact or engagement that carries their company's name is building a reputation. A business image is being created one encounter at a time.
To be successful in business, there is a lot you need to know. You have to be an expert in your field and also know best business practices in general. You have to know the right people and engage them often. You have to know where to be and where not to be. You have to know how to speak about your products and services effectively.
I do a lot of communicating online through emails, posting blogs, and social media updates. All of these things deserve special consideration. Usually, things go okay, but I have also pulled some bonehead moves. Some things made me cringe as soon as I hit the enter key.
Communicating online is an art form and doing it well requires lots of practice, just like playing the piano or guitar. There are fundamentals and guidelines you need to keep in mind. If you don't practice those fundamentals correctly, your communication will not perform the way you want them to. If a person can misinterpret something - you can be sure they will.
Did you know that people are constantly looking for what you do and how you do it? Potential customers are out there and they want your product or service. They don't know what you know, they don't know what you do, and they just can't find you. If you're not sharing your wisdom knowledge and products online the right people are just not going to find you.
Sharing your content is one of the best ways to get found online. When you share your content on social media, it not only improves your social media marketing efforts, but your SEO as well.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.