The answer could be no.
If you answer any of the above questions with a no or a maybe, you may not have what it takes.
All those things matter because if you don't have the desire and vision, your success will be dashed before you even begin. I have seen so many efforts break up on the rocks of despair, because folks just don't want to put in the effort to learn the principles that make radical success possible.
Some services make it sound like all you have to do is build a LinkedIn page, put up a Facebook page, get a Twitter account, and you will be living in the Caribbean sipping on Pain Killers or Mojitos on your very own yacht. They lead you to believe you can sit by the pool and watch the cash start pouring in. If that's what you think, you'll get more crash than cash.
One of the basic tenants of content marketing is that it is necessary to be creative, disciplined, and persistent. However, before you even get started, you absolutely have to know who your people are (followers, customers, tribe). That means you have to know who you are. If you aren't doggedly persistent, no keyword in the world will help you.
If you are willing to put in the work, then you're serious about collecting and using great keywords in your content marketing efforts.
Keywords need to
Think about it this way. There once was a man who wanted to buy a "Business Flange in a Twisted Rotator Matrix". But that man had always called that part a "Twisted B Flange". All of his associates call it a "Twisted B Flange". He never thought of calling it by its real name. He was looking for the product on the internet (interweb as he calls it) and he searched and searched and your company never came up, because you call it a "Business Flange in a Twisted Rotator Matrix," not a "Twisted B Flange."
Start with brain storming. Get a pen and paper out and start thinking about how your customer might think about looking for your product and service. Like this:
How do you find out how your customers think about your product or service? The right answer it to interview your customers and ask them. If you don't have customers, build a profile (persona) of your ideal fantasy customer and then ask them.
Once you find out how your customers talk about the "Business Flange," you can go out and do research to find niche keywords (long tail keywords) that will produce the results you want as quickly as you want. Look for terms with low competition and high search volume. Most of all, they must be relevant to your product or service. Vet your terms against that criteria. Build a campaign based on those keywords.
Keyword research is about knowing your customer and how they communicate more than anything. Some people need help with this process. If you are uncomfortable approaching customers, don't know how to use the tools necessary to evaluate target keywords, or are too busy executing your business to do the research, it would be best for you to hire someone to help you with these processes.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.