Do you add value to the world with your creation? If you add no value, then why are you doing it? You can make content that will zing and you can create content that will flop. The power is in your hands.
Think of these things whenever you're writing your big fat blog of joy and it might help you keep you on track.
Start with Why - Simon Sinek wrote a fabulous book called "Start With Why." If you read one book this year, this is the one that I would recommed for you to read. 'Start with Why' discusses that the Golden Circle of Why is at the heart of every great success story.
It might not change your entire life but it will give you some very interesting things to think about with regard to many or all of the things that you do in your life. The key point is that conveying why you do things is much more important that how you do them or what you do.
This has stuck in my mind ever since I read this book. People buy why you do things much more than they buy what you do or how you do it. Always think of why.
Don't Forget Who.
Do you often think of who you're writing for? No really ... Have you ever thought of the person you're writing for? I often spend tons of time thinking about stuff to write about. Sometimes, I can lose track of the people that I'm writing for. I try to always keep my audience in mind. I try to think about their desires, I try to think about what matters to the eyeballs on the page, and what kind of things readers are trying to learn. I always have to remember it's about you and not about me.
Make it Personal.
People will care about you more than what you write about. I often try to make sure I use my own experience in what I write and at least try to add a personal opinion or my own certain viewpoint. Otherwise, I guess I'm just lecturing and people hate being lectured to. Remember how quickly you got bored and turned off when your parents lectured you about something? Remember how quickly you wanted to get out of the room. That's that same reaction other people have when they're lectured to.
Be Clear and Concise.
I struggle with this all the time. I tend to ramble on and use many more words than are necessary to get the point across. Have someone else read your stuff and take out all the extra stuff and see if it makes sense after that. Having another set of impartial eyes on your writing will help you keep it simple.
Don't try to prove you're smart. You just end up proving the opposite.
Have a Point.
If you don't have a point, it will come across. The point of this article is to help you write better blog posts and, I suppose, for me to think through the process to make my blog better, as well. It never hurts to go back to fundamentals and get them right.
SEO is all about getting your point across and getting to the right audience. Make your writing count when you get the viewers on the page.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.