The search engine optimization (SEO) world is forever changing and if you still want to be found online, you are going to have to make sure that your site is mobile friendly. There are nearly 7 billion mobile subscriptions worldwide as of May 2014. That’s almost as many people as there are on the entire planet.
“Portio Research – in the excellent free Mobile Factbook 2013 predicts that mobile subscribers worldwide will reach 7.5 billion by the end of 2014 and 8.5 billion by the end of 2016.” There are great statistics published on MobiForge - (the world's largest independent mobile web development community) if you want or need any more numbers to convince you that mobile is big.
According to the Pew Research Center, 90% of Americans own a cell phone.
A Google study in 2012 said that “72% of Consumers Want Mobile-Friendly Sites: Google Research"
If you want to get found online these days, then you have to be mobile-friendly. Cellphones and tablets are the way of the future.
Make sure you’re site is mobile friendly - Do you want to test your site to make sure it is mobile friendly? Go to https://www.google.com/webmasters/tools/mobile-friendly/.
Make your mobile pages load lightning fast, because more and more people are using these devices to browse the internet. Have you noticed that some websites are difficult to navigate if you are not using a desktop or a laptop?
Google has noticed. They've started to indicate which websites are mobile-friendly by putting those words next to a website when it's searched for.
Moreover, there are rumors that a website will be pushed down in Google's search rankings if it is not easy to navigate on mobile. Here are four things you need to consider if you want to be mobile-friendly.
Make sure your links aren’t too close together.
Lots of folks like me have got really fat thumbs. If you have hyperlinks that are close together on mobile, that can be annoying. They might click on one hyperlink, while trying to click on another.
The text is too small.
If the text is too small on your website, then smartphone users will have to zoom in too much to see the content. Remember that not everyone is using a phone with a large screen like the iPhone 6 plus, and there are many phones out there with displays under 5 inches. These people find it especially tough to navigate websites with small text.
Having a website that is mobile-friendly is the way of the future. Make sure that you are compliant.
Don’t put too much on one page.
Each page of text on your website should focus on a specific idea or small group of ideas. The more fragmented the narrative, the more confused the visitor will be. Keep your text focused on the idea you want to convey. A good way to make sure is to do some keyword research first and then write each page focused on the keyword you chose.
Have a clear path for the user to follow.
If you want to have your visitors on your website for longer than a couple of minutes, you need to help them navigate from one page to the next. Each page should have clear actions that you can have the visitor take. This makes it very clear what the visitor needs to do next and will help them move through your website without having to think too much about the next place to go.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.