Did you know that people are constantly looking for what you do and how you do it? Potential customers are out there and they want your product or service. They don't know what you know, they don't know what you do, and they just can't find you. If you're not sharing your wisdom knowledge and products online the right people are just not going to find you.
Sharing your content is one of the best ways to get found online. When you share your content on social media, it not only improves your social media marketing efforts, but your SEO as well.
Content on its own can't improve your marketing efforts. It can only be as effective as you make it. It's all about how you share it, use it to increase your brand visibility, and enhance your SEO.
Sharing content on social media has two major benefits. The first is that people will click the link and be directed to your website. This is the best case scenario since bringing followers to your website is the main goal of social media marketing.
The other benefit isn't as direct, but it's just as effective. According to a recent Forbes article, when you share content on social media, you establish a good brand reputation and get people to link to your content:
"You’ll get more attention and earn more traffic to your site. This is a good thing, but it only peripherally benefits SEO. The more direct SEO benefit is that it will encourage more people to become aware of your content, and link to it on their own sites. That diverse link pool will pass authority to your domain, giving you the power of dozens of links without the time it takes to build them manually.”
These internal links are good for your SEO. Google will take notice that other websites are linking to yours as a source. This will establish your website as informative, reputable, and credible. It's also important that these internal links are genuine so Google won't think you're spamming your content.
If your goal is to get found online, then there's nothing better than establishing a good relationship with Google. Sharing content on social media not only furthers your Facebook and Twitter marketing efforts, but your SEO goals as well.
Don't share only because you care about getting found, share because there people looking for thing that you do. It's not about you it's about your potential customers. They deserve your best - so give it to them.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.