An important aspect of inbound lead generation has to do with the quality of leads. When you practice traditional marketing, you're not sure who your efforts will attract to your business. Inbound marketing, on the other hand, ensures that the leads you generate are relevant to your business.
This all goes back to the content you create and post. If you write about industry-related topics and a user contacts your business, then you can bet that they’re also interested in your industry. At the very least, you'll have an engaged user that wants to learn more about your business.
In addition, these consumers contacted your business of their own free will. According to a recent Business 2 Community article, that makes for a more organic customer experience:
"The leads you generate through Inbound Marketing typically find you via the remarkable content you’ve published – they are already interested in what you are saying and have a natural (and not forced) desire to keep up with you. They also tend to reach out to you for more information by way of filling out forms to receive content offers.”
This dynamic has important implications for your marketing ROI. With traditional marketing efforts, businesses waste a lot of time on consumers that aren't even in their target market. Because there's no clear segmentation in their campaign, they generate tons of irrelevant leads.
Inbound marketing helps businesses use their time and money more efficiently. Since you know your leads are high-quality, you don't have to worry about wasting time on individual users. Each person that contacts you has a genuine interest in your business, so your time is automatically well spent.
Of course, this all assumes that the content you post is engaging, relevant, and current. Content can make or break an inbound marketing campaign, so make sure you have the required ingredients before you get started on the recipe.
Though SEO is extremely important it is necessary to make sure you are able to promote your content as well. Social media venues are also perfect for the distribution of your content. LinkedIn has thousands of groups and there is certainly one in your field that would welcome your content.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.