Last week, at the AIIP Annual Conference in Baltimore, I found there was significant energy surrounding how the independent information professionals attending were positioning their businesses. They were noticing their prospects drying up in one direction and they were finding new applications of their considerable knowledge and experience in another direction. There were some very interesting and thought provoking transitions defined.
Redefining or Repositioning Your Business
In the process of doing some competitive research today, I was testing keyword trends on Indeed.com. Indeed.com has a handy tool to find how terms are trending in job postings. You can see which terms trend downward in job postings and which trend upward. This, I believe, is an indicator of what skills businesses are looking for. I found some interesting results when I turned the search toward the skills and services information professionals provide.
There are some skills, buzzwords, or keywords that are very popular today. You can see that demand continues to rise in these areas.
In stark contrast, the following traditional information professional skill sets do not seem to fair as well in the job postings.
There are a couple of things that might be happening here.
I am relatively confident the skills information professionals provide are not waning. The skills information professionals can bring to the task are remain extremely valuable. We probably need to learn to repackage those skills a bit to keep up with the times.
What can we do to keep up with the times? We need to market ourselves as professionals that understand content in its many forms and more importantly that we understand our customers and their business. We must convey our knowledge and expertise in a way our potential clients will understand. Look for what your clients are looking for. It is not up to them to understand what we do - it is up to us to help them understand how we can address their pain points.
Look at how businesses look for information professional oriented skill sets.
Here are three key information professional skills are showing some growth in demand.
In conclusion, as information professionals, we must be constantly surveying the landscape to understand how our customers describe the needs they face. We must always meet our customers at the point of their need. Our intimate familiarity with the problems they experience will help us understand their pain. Then we can build trust and increase our relevance.
I invite your comments, input, and experience so that we can all better informed.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.