Improving your online communication is almost synonymous with improving your content and your SEO. Good SEO is built on great content.
I want to talk about what you should think about if you want to make content the backbone of your overall communication strategy.
First, you need to think about your target audience and target your content toward them. Every good writer has an audience in mind when they are creating their content. Who your target audience is will dictate how you write and what you write about.
Second, what are your goals? When you think about producing a piece of content, you have to consider what you want to be the outcome of publishing the content. How do you want that audience to interact with the content? What do you want them to take away from the experience?
Third, now that you know your audience and your goals, think about how you want that audience to interact with the content. Do you want them to sign up for updates? Are they interested in how your content will make them better looking, richer, and safer in their own skin?
According to this recent Guardian article, you need to improve the quality of your content in order to effectively reach out to followers:
"Dramatic results can only be achieved if you maintain high-quality content. Find your voice and deliver value to your social audience. You need to go deeper than the standard social statuses showing off your latest blog post. To find this, initially, you really have to think who your customer is: what language do they use and what advice or information would they value?"
Look at these three ways you can improve your online communication with content:
Teach them something new.
You have to give followers a reason to click your links. The best way to consistently do that is to teach them something with your content. It doesn't need to be groundbreaking, but it should offer followers a new point-of-view.
Start a discussion.
Follower engagement is a big part of online communication. If you have nothing to talk about with followers, then start a discussion regarding your content. This has a bigger effect in terms of follower engagement and interaction.
Maintain a presence.
A crucial aspect of online marketing is to maintain a presence among followers. By sharing content with your followers, you'll remind them of your company and the relationship you have with them.
The great thing about making content the backbone of your online communication is you get to control the outcome to a certain extent. By focusing on content creation, you can control the direction of your online communication.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.