Have you ever wondered how a search engine sees your company website?
An important aspect of inbound lead generation is optimizing your website for Google's search algorithm. You should also make sure that your strategy doesn't skip over any key areas.
Search engines look at your site - well - like robots. They target specific features of your content like the meta content and what tags you use with what content. There are ways to look at your website like a search engine and it is worth exploring some tools that can help you get a better idea of how search engines see your content.
There are several tools you can use to optimize your site for SEO. A recent Search Engine Land article suggests using Fetch, which detects and reports problems that Google will find:
"Fetch as Google has different Googlebot types you can choose from, including Desktop and Mobile: Smartphone. Once you’ve chosen your Googlebot, you can then “Fetch and Render” the URL, which will give you details on the URL’s HTTP response, the page download speed, and how Google sees your page (vs. how browsers see it). This is a great tool to use to detect basic errors and also to see the response time of your server."
Response time plays an important role in your website's page rank on Google. Still, many businesses don't consider it when they plan their online marketing strategies.
Some companies spend too much time on things like social media and they forget that how well your website functions and the response times it provides are just as or more important. Social media is an integral aspect of inbound marketing but all your concentration on social media alone will not produce results if your website doesn't function well.
An inbound marketing agency can help a business improve their page rank on Google by planning a complete strategy. According to a recent Business 2 Community article, this means focusing just as much on context as you do on content:
"In the Inbound world, Content, not SEO, is King. More experienced Inbound Marketers also know that context is almost, if not just as much, as important as content. With this key to Inbound strategy in mind, we must accept that quality is more important than quantity. This applies to the development of your content and your use of keywords."
That's the difference that an agency makes. Forgetting an important factor or two can prevent your inbound marketing campaign from making an impact.
Inbound marketing agencies ensure that this doesn't happen to your business.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.