There are lots of great ways that will help you get found online. Every technique has its advantages and disadvantages.
If you don't want to shoot yourself in the foot with your online marketing efforts, make sure you are not shooting yourself in the foot before you even get started.
Pay attention to these two tips and you will find you can have more success online.
1) Keep Your Blog Updated
I feel a bit bad about this one. I have tried to be consistent in my blogging efforts but alas, last week I was off taking a bit or R&R. It is still true, however, if you want to see the benefits that blogging can provide your business, you have to be consistent with your efforts. You'll never build a loyal readership if you post erratically. If you don't build a loyal readership, you're not harnessing the true power of blogging. Your thoughts should be interesting and convey some message but you don't have to be the most profound person in the world to write about things that you know. If you don't post, people can't read. If people can't read, you get no followers. If you get no followers ... well I think you get it.
If you want to be effective, then do your best to be consistent.
2) Long YouTube Videos
Lots of folks are harnessing the power of YouTube to grow their business. It's a tactic that often works well. However, though many great videos are being created, they aren't being found. They're not being found because they are too long. With YouTube, more is not always better.
In the book Marketing in Social Media, Brock Grabner says:
Keep those videos short. People don’t really have all the time in the world to go through those elaborate videos of yours. Make sure you keep them short – preferably not more than two minutes. Furthermore, YouTube ranks those videos that have been seen through to their completion, a few notches higher than those that are not.
In other words, every time a viewer turns off your video before completing it, that will hurt the ranking of your video. The longer the video, the less likely a viewer will finish it - so keep those videos as brief as possible, or at the very least, think twice about adding superfluous content. "The median length of the most popular YouTube videos was 2 minutes and 1 second. " (Pew Research Center)
For more information on what will make your videos a more successful ranking on YouTube, you may be interested in visiting Moz Whiteboard Friday - YouTube Ranking Factors.
Here's something - if it's measurable - it's probably been measured. I found this infographic in AdWeek interesting. "Every piece of content should be as long as it takes to convey the message, and no longer."
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.