You know social media and search engines are productive platforms to get found online. I’d like to talk about options that don't get as much attention. Here are some platforms where you can connect with people, create discussions, answer questions, post information, and increase your chances of getting found online. The places you choose depend on your objectives and your expertise.
The atmosphere on LinkedIn is different than Facebook or Twitter and LinkedIn users are more career oriented and enjoy connecting with people in a professional capacity. In many ways, you’re more likely to connect with people on LinkedIn in a business oriented capacity. You can use LinkedIn groups to give content more exposure and attract new customers to your site.
A Search Engine Journal article explains that you just need to make sure your content is relevant to the group:
"Sharing your content in LinkedIn Groups offers you targeted exposure beyond your usual list of connections. Just be sure the group welcomes shared content, and make sure the post is relevant to the group topic. Being perceived as a spammer on these sites won’t do any favors for your brand.”
Reddit is completely different from other social media sites. The biggest mistake you can make on Reddit is to adopt a promotional tone.
Since Reddit users are anonymous anyway, it doesn't make sense to try to directly increase sales on the site. What you can do, however, is give your content more exposure in niche subreddits. For your content to get attention, though, it needs to be really good. There is a lot of out of the ordinary stuff published here and it isn’t for everybody but it is worth checking out.
Quora is a question and answer type of website where people can follow particular topics and people. When a question is asked on Quora, others will vote the answers up or down, which will help you determine which answers are most useful. There are topics from art to global warming discussed on this forum. You can also post answers that you or others contribute on Quora to other social networks, as well.
Answers.com is a community based question and answer type forum where community members are able to ask and answer questions. Questions and answers within the forum can be shared across other social media sites. Participating and answering questions within answers.com can express your authority or knowledge in a particular subject.
Authors love Goodreads. It is a site where authors and readers can share the books they are reading and interested in, share blog posts, and make connections with other readers and authors. You can also embed your blog within the Goodreads website to help an author build an audience and for readers and authors to make connections.
In the insurance sales industry, you could probably do no better than connect with other insurance professionals on the internet. Brokers and agents connect here, recruit here, and share their best practices in the insurance sales process. ProducersWeb strives to create an environment where professionals can share how they address the challenges they face in an ever evolving industry.
Rally Point isn’t for everybody but it is a great place for current and former military to congregate and share ideas. This network is a place where members of the military and veterans can meet and share ideas in a safe environment. If your tribe is military in nature and you want to connect with people who have shared some of the same experiences and knowledge, connect at Rally Point.
While I don't necessarily recommend prioritizing these platforms over other social media and search engine optimization (SEO), they could play a significant role in your online networking and communications. As a general rule, you should be where your target audience is likely to be.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.