Guest blogging is an effective way to spread your ideas, expose your business to a new audience, and generate inbound leads to your business. The next obstacle is obtaining guest blogging opportunities that can do all of these positive things for your business. We will discuss 3 tips to get more guest blogging opportunities to help propel your business:
I just finished reading a blog post from Skip Prichard. This article discussed “new media” marketing with the traditional marketing methods you learned in school. The article contained an interview with Tom Doctoroff. Tom is the Asia CEO of J. Walter Thompson, and one of the largest global advertising agencies, and he wrote a book called Twitter Is Not A Strategy: Rediscovering the Art of Brand Marketing. Tom writes about how new media marketing fits in with traditional branding and marketing fundamentals. It is really about getting back to the basics and putting the focus back where it belongs -- on the consumer.
You know social media and search engines are productive platforms to get found online. I’d like to talk about options that don't get as much attention. Here are some platforms where you can connect with people, create discussions, answer questions, post information, and increase your chances of getting found online. The places you choose depend on your objectives and your expertise.
You can either do your own research or look into hiring keyword research services that will help you find the words and phrases you need to reach customers online. Or, you can just disregard keyword research altogether, write your web copy and hope for the best. It really all depends on what your aims are.
Assuming you actually want to target and attract the right people, some research will always be necessary.
You can use paid or free keyword tools and you can use Google to analyze trending keywords.
Internet Marketing | Search Engine Marketing | Keyword Marketing | Inbound Marketing | Gorilla Marketing | Idea Marketing
People talk about so many different types of marketing today. It is hard to know what they all mean and how to best leverage them to build a solid pipeline of potential customers. Business owners need to at least understand how or if they fit into their overall marketing strategy.
Improving your online communication is almost synonymous with improving your content and your SEO. Good SEO is built on great content.
I want to talk about what you should think about if you want to make content the backbone of your overall communication strategy.
Have you ever wondered how a search engine sees your company website?
An important aspect of inbound lead generation is optimizing your website for Google's search algorithm. You should also make sure that your strategy doesn't skip over any key areas.
Search engines look at your site - well - like robots. They target specific features of your content like the meta content and what tags you use with what content. There are ways to look at your website like a search engine and it is worth exploring some tools that can help you get a better idea of how search engines see your content.
The search engine optimization (SEO) world is forever changing and if you still want to be found online, you are going to have to make sure that your site is mobile friendly. There are nearly 7 billion mobile subscriptions worldwide as of May 2014. That’s almost as many people as there are on the entire planet.
“Portio Research – in the excellent free Mobile Factbook 2013 predicts that mobile subscribers worldwide will reach 7.5 billion by the end of 2014 and 8.5 billion by the end of 2016.” There are great statistics published on MobiForge - (the world's largest independent mobile web development community) if you want or need any more numbers to convince you that mobile is big.
In 2015, it's safe to assume that your business has a website, a Facebook account, and a consumer-purposed email account. If you don't know how to market on social media, though, your online marketing efforts can only take you so far. You really shouldn't think of it as marketing, though. You should actually think of it as connecting with people. Some of them will be interested in what you're saying and some won't. That's just the way things are. You shouldn't fight it. You do, however, need to have built a social media plan if you want to connect with the right types of people on the internet. Consider these tips if you want to connect with people online.
The answer could be no.
If you answer any of the above questions with a no or a maybe, you may not have what it takes.
All those things matter because if you don't have the desire and vision, your success will be dashed before you even begin. I have seen so many efforts break up on the rocks of despair, because folks just don't want to put in the effort to learn the principles that make radical success possible.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.