So - you want to develop more meaningful relationships and improve the quality of your business connections using social media. But, really, having lots of Facebook friends, LinkedIn connections, or Twitter followers doesn't mean you have an effective network of business connections. After all, it's about quality and not quantity. Getting great social media leads is just a byproduct of being social.
Just because someone sends you an invitation to connect or is involved in your industry, doesn't automatically mean that person is a smart connection for you. Decide what types of connections you truly want, and think outside the box. Are you a real estate agent? Your first thought might be to connect with people who are bankers, settlement agents, or mortgage brokers. Have you considered connecting with cleaning companies, painters, home improvement contractors, interior decorators, or other businesses your home buyer may need to know? Observe who's following you or sharing your posts; these are also people good for you to know.
Also, show up thinking about how you can help others and not necessarily how they can help you. If you provide value and good advice you'll be more readily accepted and more successful. If you're the one always asking for things and never giving, it will be a bit of an uphill battle. It's not that you can't ask questions, get advice, or be a bit needy every once in a while, but try to make it a policy that you give more than you take and help more than you are helped. If everybody did that it would be a much better world.
Once you have an account on a social media platform, commit to spending time using it. The following suggestions can help you develop a social media presence:
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