You're presenting an image constantly whether you like it or not. Most of us strive to present just the right image online. Perfecting the right corporate image is something that takes time and consistent effort. The process is different for every business but there are a few keys things that every small business needs to consider if they want to get the right kind of attention. Here are some important things to remember when you're building your corporate image.
An Image Doesn’t Matter if People Don’t See it
Sure you could sprawl your logo on every bus, park bench, and billboard you find, but honestly that would just get annoying to the public. To perfect your image, you need to make it personal. Show the face behind the image. Nurture substantial, genuine relationships. This way, when people do see your brand, they really see it. And they will recall how they were treated by you and their experience with your company.
Be Socially Active
Don’t just be active in face-to-face networking (although this is definitely important). Get your business a strong social media presence. This is an incredible giant to use to make your image ubiquitous. Additionally, it is the place to build the relationships you need to with your audience. Social media allows you to engage them. Build your following on all the major networks and have something for them to keep coming back to.
The first tip touched on this briefly: you must show the personal side of the image. Your brand image needs a personality and it needs to be your personality. Make it quirky, exciting, and creative. Make your image something people can relate to.
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ... (Filmed at TEDxPugetSound.) It will really get you thinking. I read his book and it provides great insights. The following is a video of his TEDx Talk. People must believe you are genuine before they will be willing to follow you.
Start With Why
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.