The demand for technically adept marketing solutions is rising. The Entrepreneur says 9 out of 10 start-ups fail due to poor marketing and the technical aspect of marketing is becoming more and more important. It isn't enough to understand marketing - you have to understand the technologies that enable the effective distribution of your message.
Even public schools are hiring marketers to attract incoming students. According to Dorie Clark, at Forbes, “It's not unusual for many districts to have fewer than 30% of households with children in the public schools.... [Consequently], a new trend has emerged: public schools are finally embracing modern marketing strategies,” and hiring marketing consultants.
But being good at marketing isn't enough. The most successful marketers need to be tech savvy. VentureBeat states that due to technology's continuous evolution, “The marketing industry is changing quickly – so quickly that most organizations are having a hard time keeping up. So it's no surprise that companies everywhere are looking to hire marketers, especially those with modern skills.”
Why? Look at these recent statistics reported by AdWeek:
So, no matter how superb your content is, if you aren't up-to-date and adept with cutting edge technology, you're going to miss opportunities.
VentureBeat reports that if you have skills in “technology (websites, mobile, applications, etc.) [and] have design skills combined with some business intuition and an empathy for the user/customer, you are golden.” Marketers who are constantly up-to-date with upcoming and cutting edge technology are highly sought after. Businesses are far too preoccupied to keep up with the latest apps or gadgets, let alone incorporating their products/services with them.
VenureBeat supports these findings with hard evidence:
The current and future success of marketers is increasingly requiring expertise in the technology and research and development fields. It's no longer simply about providing stellar, captivating content – but being able to deliver that content via the hottest channel, device and/or app.
At Content Capital, keep updated on the next hottest app or device. We can conduct the research, analysis, and develop your next high-conversion digital marketing plan. Contact us today and begin seeing higher conversions!
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.