Argh - what happened? ! My page views are flatlining - my inventory is stagnant - my social media network is hurting. Heck, I can’t generate the retweets like I used to. What’s going on? How do you stop the bleeding statistics? What kind of website content ideas will help? But, more importantly, how do you turn your blog into bucks? When I learned first-aid, we were told to
Let’s concentrate on stopping the bleeding. What do you need to lift your blog off the bottom rung - how can you get it going again? What you need is to generate ideas -- lots of them so you have ideas to keep blogging about on a regular basis. Don’t turn off - turn on and tune in.
Here are three quick ways to stem the flow of blood so you can start concentrating on the things that are important. If you don’t stop the bleeding, none of the other stuff will really matter.
Solve a Problem
What potential problems are your audience most concerned about? Once you figure out what their issues are, give them the answer to their problem free of charge. Let your customers know how they can solve the problem by themselves in your blog. Offer posts that give them even more advice, guidance, and content at no cost to them. Why free? Well, if you’re giving all of that away, just imagine how great the stuff you’re charging for must be! By providing value upfront, you can grow your email list and actually obtain permission to sell your products and services to them.
Treat your blog like an online ‘community’ and invite your readership to interact with one another. Perhaps you’re unable to solve a particular customer problem (cf. above tip), but that doesn’t mean you can’t facilitate a solution between two or more third-parties. Just remember to always create value in your space as that may lead to new business opportunities or partnerships in the future. Go ahead and send your customers to Gimbels - it will pay off in the long run. By creating this community, you allow connections to happen to improve people's lives. Therefore, you create massive value that you can utilize when needed.
You may discover new niches or markets around your blog as a result of speaking to competitors or rivals who read your posts. Reach out to them and strive to offer more products or better services as a dynamic duo so as to grow your customer base and not divide it.
By implementing these tips, you can use your blog to market your ideas and business.
Once you have stopped the hemorrhaging - you can start working on nurturing and breathing life into your community, your contacts, your network and your blog. Remember, nothing happens overnight - but it will happen. You will succeed.
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I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.