Internet Marketing | Search Engine Marketing | Keyword Marketing | Inbound Marketing | Gorilla Marketing | Idea Marketing
People talk about so many different types of marketing today. It is hard to know what they all mean and how to best leverage them to build a solid pipeline of potential customers. Business owners need to at least understand how or if they fit into their overall marketing strategy.
According to Marketing: Real People, Real Choices by Michael Solomon
"Idea Marketing are the marketing activities that seek to gain market share for a concept. A philosophy, a belief or an issue by using elements of the marketing mix to create or change a target market's attitude or behavior."
It is often difficult generating the ideas on a consistent basis. To ensure you can, here are three things all business owners should know about idea marketing:
Marketing requires you generate ideas
It's not all about data and analytics and search engine optimization. They do need attention but they haven't replaced branding and positioning and conveying ideas. Marketing in 2015 may look a lot different from traditional marketing, but it's still the same at the core. It is fueled by ideas.
According to a recent Entrepreneur article, you have to focus on both numbers and ideas:
"Marketing has long been a creative craft. Despite the growing need for data-backed strategies, success still demands clever, thought-out messaging and brand positioning. Certainly, CMOs are getting wildly excited over the prospect of quantifiable evidence backing up marketing's impact on larger business goals. But that doesn't mean that marketing managers or content creators can ignore the industry's creative demands. It's not an either-or scenario. It's a "both" scenario."
Content creation requires a steady flow of ideas
One way businesses try to position their brand is by generating a steady flow of ideas. To practice this, you need to fully invest in content creation.
This may not seem difficult at first, but content creation requires a steady flow of creative ideas. If you write a few good blogs one week but are inactive the following month, then your marketing campaign won't be successful.
Many businesses can't keep up the flow
This is exactly where most businesses fail in regard to their idea marketing campaigns. Maintaining a consistent flow of creative ideas is hard, and it requires determination and perseverance.
Businesses should know what they're getting into before they start practicing idea marketing. If you predict challenges concerning content creation, then you can plan ahead. In this case, you would just have to outsource your content creation in order to keep up with your schedule.
As long as businesses can keep up with the flow of content creation, they'll be able to succeed with their marketing campaigns.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.