Building credibility is a major component of any marketing strategy and, in fact, any business strategy. If you want to establish customer loyalty, then you first need to gain their trust.
When was the last time you bought something from someone you didn’t know? Even with the bricks and mortar stores, you gravitate towards those brands and names you’ve come to know. You decide to buy from places that are comfortable and you trust.
You need to keep credibility in mind. However, it can be very easy to put the cart before the horse. Your business credibility is a destination. There are several steps you have to consider along the way.
Content is the first building block you need. It's hard to practice any form of online marketing unless you create content. Great content will help you engage customers, increase your visibility, and even establish credibility.
And that's why content has to be the priority in any marketing communications effort. As Charlene Burke mentioned recently in her blog post How To Become The Go-To Person In Your Industry On Social Media, “The single most important thing to do is to make sure that you are providing consistent quality information.”
Marketing Trends, Spend and Forecasts 2015
Content is still a key channel, with 69% of B2C marketers creating more content than last year and those who have a documented content marketing strategy are creating the most content.
SEO is essential to deliver that content, as most internet users’ first port of call is the Google search bar. Without sufficient SEO, these sites will not be visible.
Social Media continues to be vital to digital marketing, with 64% of marketers seeing social media marketing as a critical enabler of products and services with B2C marketers using an average of 7 social media platforms this year, compared with 6 last year.
It just makes sense. Content is the crucial starting point if you want to improve trust and credibility. You show what you know and if you do that over and over, you will begin to generate leads. SEO means nothing without good solid content. Social media will do you no good if you aren’t able to deliver content.
It's the same with building credibility. There's just no good way to establish a reputable brand online without relevant and engaging content. The way you develop trust is by posting quality articles on your website, on social media, and in your marketing emails. In many ways, your entire marketing campaign is fueled by your content.
Don't forget that building dynamite content will help you build credibility online. It's an important part of your online marketing, and you should keep it on your radar. Credibility will come with consistently creating and delivering quality content.
I am an artist, an analyst, a researcher, and an online development specialist serving the online information industry.